applies to the technology that *developers* interact with,
otherwise there would be nothing to do,
and users would just be "using it"
technology-under-development is not to be-'loved',
it is to avoid-being-hated
technology that is used *is* loved,
and to change it would be to create hate,
because it has become a part of the user,
and you are changing them without their permission
it's what motivates resources to round off the uncomfortably sharp edges determined by HDD
the purpose of HDD is to eliminate hate,
*not* to spread it.